Your Human Capital Partner
Industry Focus
AP Elite focuses on industries where we make a difference. Our focus strategy and experienced consultants enable us to deliver results faster and better than others.
Real Estate
The industry has been a significant pillar of China/Hong Kong economy for the past decades driven by increasing demand in quantity and quality for residential. office, retail and other type of commercial properties.
We specialise in serving clients from the property development and investment segments for their full business cycles.
Travel/Hospitality
The Chinese travel market has become the world’s number one tourism source market in terms of spending last year according to the United Nations World Tourism Organization. The number of Chinese traveling overseas has also grown rapidly in the past few years.
We specialise in serving clients from government travel boards as well as hotel owners and managment companies.
Consumer
The rise of Chinese consumers coupled with the government's strategy to boost domestic consumption to propel economic growth are key drivers for this industry across China/Hong Kong.
We specialise in serving clients from the FMCG and luxury segments.
Private Equity/VC
Global and domestic shops alike continue to open new offices, develop deeper relationships with China’s business community and help a growing number of businesses and entrepreneurs grow their companies.
We specialise in serving PE/VC/Family Office clients to address talent needs for fund raising, investment, portfolio management as well as finance and administration.
IT/Internet
The Chinese IT/Internet sector continues to grow despite slowdown in other international market. It is the major segment of the strategic high-tech industry in the government's latest Five-Year Plan.
We specialise in serving clients from the vendor side covering infrastructure, hardware, software, telecommunication to internet services. We also serve client's inhouse talent needs for a variety of industries.
Advertising/Media
China already is the world’s third-largest advertising market, and it is poised nearly to double while television remains the largest single category of ad spending. Chinese companies are spending relatively more on the internet, and relatively less on print.
We specialise in serving clients from the agency side as well as inhouse talent needs across different industries, from traditional to social media.